Every second of your time is valuable.
The Bureau of Labor Statistics reported a median personal income of $983 weekly for all full-time workers in 2020.
The U.S. Census Bureau lists the annual real median personal income at $62,000 in 2020.
Whether you are working at your desk on your day job, or spending time watching an advertisement from a company’s product you are performing labor. For example, watching an advertisement requires you to focus on a product with the purpose of being persuaded to purchase the product and service being offered. This is labor.
Your time and your efforts have value.
If we established that the median income in the US during 2020 was approximately $62k annually, then you should be receiving at least 12.4c for every 15s ad targeted to you.
The content Creator's Dilemma.
To use YouTube as an example, in order for creators to be elegible for activating the “Monetize” feature, they now must collect 1000 subscribers to their channel along with 4K+ hours of watch time. So it’s a little difficult for new YouTubers now to monetize their channels.
Imagine an interview for a job where your potential supervisor loves you! But there is a caveat: He can’t specify a salary for your skills, and it will all depend on how ‘things go’. This is the model current content platforms offer their creators.
At the Data Union we beleive that creators should be compensated for the work they put into their content and their source of income should be transparent, reliable and dependable.
